Experienced. Strategic. Effective. Winner.
We deliver at The Gaston Group, where clients benefit from nearly 30 years of relationships and expertise that Susan Gaston has built at the local, state and federal levels. When you work with The Gaston Group, Susan is YOUR lobbyist amplifying YOUR voice and YOUR message to policy makers and stakeholders who trust her reputation for integrity and authenticity.
Direct Lobbying & Legislative Advocacy
The Gaston Group works behind the scenes, along the dais and at the podium to influence legislation, regulations and success. We navigate the policy making processes for our clients, offering comprehensive services that include knowing the most influential elected and appointed officials; creating substantive messaging; constructing fact-filled, meaningful position statements and talking points; delivering thought-provoking public testimony; and establishing solid allies and coalitions. Through direct lobbying and ‘round the clock advocacy, we cut through the red tape so that your objective and message remain top of mind.
Grassroots and Grasstops
Building support for your issues is strengthened through public engagement, truthful dialogue and influence with the right decision maker, and their staffs. by fostering public engaging and inspiring meaningful dialogue. We develop a targeted and tailored strategy to maximize visibility to your policy objective.
Coalition Building
When looking to effect change, you need significant allies. Susan has built relationships with elected and appointed officials and their staff members that are in place well before you need them. Susan’s extensive network of key stakeholders at every level across a variety of issue topics is critical in building successful coalitions that to give your issue a competitive advantage.
Public and Media Relations
Public and media relations are essential to building credibility and influence. Susan helps clients shape clear, compelling narratives and connects them with the audiences who matter most. Through strategic outreach and strong media relationships, Susan helps ensure your voice is heard — and trusted — when it counts.
Business Development
Growing your business in Virginia and positioning it as a connected, well-respected entity means elevating your visibility throughout the decision making environment. We help existing businesses increase their presence in the Commonwealth. We also work with companies that desire to establish a presence here in Virginia. Favorable public policy framework, economic development and business growth create a synergy that leads to our clients thriving and prospering.