Experienced. Strategic. Effective. Winner
We deliver at The Gaston Group, where clients benefit from nearly 30 years of relationships and expertise that Susan Gaston has built at the local, state and national levels. When you work with The Gaston Group, Susan is YOUR lobbyist amplifying YOUR voice and YOUR message to stakeholders and lawmakers whose trust in her is grounded in her reputation for integrity and authenticity.
Direct Lobbying & Legislative Advocacy
The Gaston Group works behind the scenes and in front of the camera to influence the introduction, enactment and amending of legislation. We navigate the legislative, regulatory and political processes for clients, a comprehensive service that includes crafting a substantive message that resonates with policymakers, constructing position statements and talking points, and drafting and delivering thought-provoking public testimony. Through direct lobbying, committee monitoring and continued advocacy, we cut through the red tape, so your message doesn’t get lost in the noise. We keep it at the forefront until we achieve a positive outcome. Susan has a constant presence during ALL General Assembly Sessions, keeping a daily presence while the legislature is in Richmond.
Grassroots and Grasstops
Building support for your issues by fostering public engaging and inspiring meaningful dialogue and influencing a specific lawmaker, are integral to the advocacy toolkit. We develop a targeted and tailored strategy to maximize visibility to your cause.
Coalition Building
When looking to effect change, you need significant allies. Susan has built relationships with elected and appointed officials and their staff members that are in place well before you need them. Susan’s extensive network of key stakeholders at every level across a variety of issue topics is critical in building successful coalitions that to give your issue a competitive advantage.
Public Relations
When looking to effect change, you need significant allies. Susan has built relationships with elected and appointed officials and their staff members that are in place well before you need them. Susan’s extensive network of key stakeholders at every level across a variety of issue topics is critical in building successful coalitions that to give your issue a competitive advantage.
Business Development
Growing your business and positioning it as a significant player in public policy often means elevating your visibility. We help existing businesses increase their presence in the Commonwealth and we work with companies that desire to establish a presence here in Virginia. Favorable public policy framework, economic development and business growth create a synergy that leads to our clients thriving and prospering.